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EXECUTIVE BIOGRAPHY

LoriAnne Reeves

LoriAnne Reeves is an internationally recognized Couples Therapist, Coach, and Relationship Expert specializing in entrepreneurial couples—whether one or both partners own businesses. She is also a pioneer in the Psychological Money Framework, helping couples strengthen their financial partnership to achieve shared business and personal success.

For over 25 years, LoriAnne has worked at the intersection of psychology, neuroscience, and business strategy, guiding high-achieving couples to master communication, collaboration, trust, and conflict resolution. Her innovative approach bridges the gap between business and relationships, ensuring sustainable success in both. She is best known for her full-immersion experiences, transformational therapy & coaching, and high-impact consulting for organizations, empowering couples to create a shared vision for love, leadership, and legacy.

B.S. in Textile Chemistry, University of Massachusetts Dartmouth (Full Scholarship Recipient)
M.A. in Marriage & Family Therapy, University of Houston – Clear Lake
Certified in Neuroscience Psychotherapy
Certified Transformational Leadership & Systemic Dynamics Coach
Advanced Training with Terry Real & Esther Perel in Relationship Therapy
Certified Crisis & Trauma Intervention Specialist
Certified Business & Sales Strategist
Certified Coach, Hendricks Institute

Career Journey & Entrepreneurial Leadership

LoriAnne’s career spans corporate leadership, entrepreneurship, and clinical practice:

Corporate Career: Worked in leadership roles at General Tire & Rubber Co. and Nalco, earning recognition as National Sales Rep of the Year.
Therapy & Consulting: Founded Bay Area Consultation & Associates, becoming the go-to therapist for high-stakes couples and crisis intervention cases.
Business Strategy & Coaching: Led sales teams, consulted on multi-million-dollar business growth, and worked with major companies like NASA, Boeing, and Fortune 100 companies.

Innovative Relationship Therapy and Coaching: Transitioned into her true passion—helping entrepreneurial couples thrive in both business and love.

Signature Programs & Services

LoriAnne offers cutting-edge programs tailored to entrepreneurial couples and organizations:

Shared Vision Program: A proven framework for couples to align their business and relationship goals.
1-on-1 work: Master communication, strengthen collaboration and build unshakeable trust in relationships both at work and life.
Business & Money Therapy: Unpacking deep-rooted financial patterns to ensure financial synergy and success.
Trust & Collaboration Advisory for Organizations: Helping companies improve leadership dynamics and relationships.
Workshops, Masterminds, & Full-Immersion Retreats: High-impact experiences designed for transformational growth.

Speaking Engagements & Media Features

LoriAnne has spoken at Boeing, NASA, Jacobs Engineering, Women’s Council of Realtors, eWomen Network, NAWBO, and many more. Her expertise has been featured in national media, including:

Guest writer for eWomenNetwork National Newsletter

Podcast interviews on Marketing, Media & Money, Make It Click, Ready Yet?!

Speaker at Texas Association of Marriage & Family Therapy Conference

Speaker at Can and Turbine Association

Speaker at American Corporate Partners

ld and grow businesses.

Notable Certifications & Recognitions

LoriAnne Reeves

This document serves as LoriAnne Reeves’ personal story that has led her to become the success she is today.
This content is approved for repurposing in the media.

Licensed Professional Counselor (Texas)

Certified EAP Provider (Corporate Employee Assistance Programs)

Certified Systemic Dynamics Expert for Leadership & Relationships

Sales Rep of the Year

Certified International Facilitator in Constellations for Business & Relationships

Philosophy & Approach

LoriAnne’s work is deeply rooted in innovation, neuroscience, and personal transformation. Her methodology blends clinical expertise, business acumen, and relationship psychology, creating holistic, actionable strategies that foster deep, lasting change. Her guiding philosophy:

“Your business and relationship are only as strong as the trust and vision you create together.”

STORY IDEAS FOR MEDIA

Created by LoriAnne Reeves, approved for media use

For media inquiries, contact LoriAnne@LoriAnneReeves.com

Entrepreneurial Couples Success Roadmap: How high-achieving couples can balance business growth and love.
Creating a Shared Vision for Love, Leadership & Legacy: The key to sustainable success as a couple.
Preventing Emotional & Money Infidelity in Business & Marriage: How financial trust shapes relationships.
The Science of Trust & Collaboration in Business Partnerships: Neuroscience-backed strategies for better leadership.
Why Our Mental Health Plays Out in Our Relationships: The psychology of success in work and love.

Quotes by LoriAnne Reeves

“Entrepreneurial couples face the same relationship struggles as others—but with magnified intensity due to business pressures. Success comes when they integrate psychology, communication, and shared vision.”

“Leadership and relationships are intertwined. The same dynamics that drive business success impact personal relationships. Master both, and you create an unstoppable foundation.”

“Financial trust is emotional trust. The way couples handle money is a mirror to how they handle their relationship.”

QUESTIONS AND ANSWERS

For media use for features and radio and podcast interviews

What is your ‘why’ for creating your business, and who do you serve?

I’m in the transformation business, and my ‘why’ is how to be the best change agent for my clients and where it needs to happen. The reality of seeing people, businesses, and organizations try to change but can’t sustain the change frustrates everyone. My business is set up to facilitate change in critical areas that bring lasting results until the next time change needs to occur. My clients are asking me for that, and that brings energy to my business and gives us power every day in transforming leadership, relationships, and people who run these businesses and organizations.

You have an incredible background in leadership, business strategy, and sales psychology; what is the #1 aspect of your journey that makes you excel at what you do now?

My superpower is my ability to assess a situation/client at multi-levels and see how it connects. I can pull something from someone’s background/story that no one sees as relevant, but it’s a key factor when it’s connected to the whole story. Then take that connection and work with them/business/team that changes the situation for the best.

LoriAnne, you’ve been a therapist for many years and hold a Master’s in Psychology; how does psychology fit into how you work with your clients on leadership, strategy, and sales psychology?

If only you needed the knowledge or strategy, everyone would be successful: making money, growing a business, and being the best leader. Just Google it. But we’re human beings; our psychology is who we are and how we operate – our personality. You can’t separate that from being a leader or building a business. You need both. We have psychological motivators for everything we do. So psychology is huge in our ability to grow as leaders and business owners.

Is there something you have accomplished in working with people that you never expected to happen?

When you combine psychology, neuroscience, and the right experiential experiences, we can get to all the pieces that need addressing. Change doesn’t take that long either and is much more sustainable. It happens because we address the problem in all areas that affect change.

What is a common myth regarding sales that business owners need to know?

If you build it, they will come, and you don’t have to ‘do’ sales. When you open your business, you are the #1 salesperson always. It’s the last to be delegated and at a much higher income level than most business owners realize. There are so many psychological barriers to sales and money for many.

What’s the most significant challenge leaders are facing today?

The biggest challenge is the rise of new technology and how much to use it to preserve the human connection with clients, team members, and human leadership decision-making. We must continue building strong relationships and refrain from delegating them to technology.

What is your most important lesson as an entrepreneur and leader?

That I am in the transformation business, and what clients are genuinely asking me to do is effect change, and that requires the clients, leaders, and organizations to transform. And to convert at a sustainable level requires that the humans involved change part of their psychology – part of their personality.

In your opinion, what is the most important strength a business owner needs in their business?

The quick answer is their leadership. They need to be able to lead themselves. The ability to do so allows you to have an excellent decision-making process. If you can’t lead and invest in yourself, the business will not reach its potential, and leading a team becomes a nightmare.

What is the most important thing those just beginning their journey as business owners must know?

Make sure their business solves a problem. Make sure they solve a problem people will buy. Make sure they know that they are their business’s #1 salesperson.

What’s the most exciting lesson a business has taught you?

That would be my grandfather. He and his family owned a business, and he would take me on his route and have me give the bill and ask for the money. I didn’t realize until I had my first business how he ingrained that connection in me. It made sales easier for me when I worked as a salesperson for a company and played a huge role in having a sustainable business for over 20 years.

What’s the one thing about your expertise that almost no one agrees with you about?

Mindset doesn’t work. I believe – it’s a more comprehensive approach to change. For anyone or any organization to change, it’s a systemic approach, but it doesn’t have to be complicated. We are interconnected human beings running businesses and organizations, so those are interconnected, also. To change, we need to change our psychology – our personality. That’s why leadership, strategy, psychology, and neuroscience are part of my framework.

Why do business owners underrate strategy?

Business owners need to pay more attention to the implementation phase and how that connects to other parts of the business. Most business owners are resistant to implementation and seeing it all the way through. They need to measure their strategy and do a comprehensive review throughout the process and to be able to tweak it along the way. That overwhelms many.

CLIENT TESTIMONIALS

LoriAnne’s sales, leadership, and strategy are based on psychology, which creates business development growth fast, and her clients love it!

“LoriAnne is the real deal. I doubled my sales in six months and transformed my relationship. Her approach rewires your thinking for success.”
— Pegine Echevarria, CEO, Power Women Worldwide

“My business and marriage were in crisis. LoriAnne’s work saved both. We now have a shared vision, clear roles, and stronger intimacy than ever.”
— Brandie Siebert, CEO, Aegis

“Working with LoriAnne changed my business and my mindset. I stopped self-sabotaging, implemented her strategy, and my income doubled within a year.”
— Cindy Tschosik, CEO, SoConnected

50 & 100-Word Media Bios

LoriAnne Reeves

50-Word Bio

LoriAnne Reeves is the #1 Couples Therapist, Coach, and Relationship Expert for Entrepreneurial Couples. With expertise in psychology, neuroscience, business strategy, and relationship dynamics, she helps high-achieving couples create a shared vision for success in both business and love. For media inquiries, contact LoriAnne@LoriAnneReeves.com or visit www.LoriAnneReeves.com.

100-Word Bio

LoriAnne Reeves is an internationally recognized Couples Therapist, Coach, and Relationship Expert, specializing in helping entrepreneurial couples navigate the complexities of business and love. With over 25 years of experience at the intersection of psychology, neuroscience, and business strategy, she empowers high-achieving couples to master communication, collaboration, and trust. As the creator of the Psychological Money Framework, she helps couples align their financial goals and business strategies. LoriAnne has worked with major organizations, including NASA, Boeing, and Fortune 100 executives, and is known for her full-immersion experiences that drive lasting transformation. Contact her at LoriAnne@LoriAnneReeves.com or visit www.LoriAnneReeves.com.

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